TheMommyBlog

Friday, May 04, 2007 Me, Me, Me, Fun Finds

As none of you were able to join me for two and a half hours of spa time yesterday, nor for the magical trip to Anthropologie where I found a solitary pair of white jeans in my size on the sale rack that were made by hand for me by several beneficent cherubim, I offer the next best thing: zafu.com.

I knew walking into that shop that the chances of finding perfect white jeans with a size I’m-not-going-to-tell-you ass were practically zip, but it happened. Now you could find the perfect pair of jeans yourself. I couldn’t believe this site when I saw it, and after running the numbers a few times, I was convinced it was spot-on. At least two pair they recommended as the best fit for me are hanging in my closet already and are my favorites. There must be something to it. Answer a few questions about how jeans normally fit you, your height and weight, a few other things, and they will search for recommendations rated by probability of fit. For YOU.

Soon, they will offer the same service with bras. It’s about time someone did, because lord knows we can pick what we like, but are crap at picking what fits.

Welcome to zafu. If you’ve ever sat bemused looking at thousands of jeans listed on a search engine, or carried a pile of denim into a changing room and left the store empty, you’ve come to the right place. We’ve had those struggles and realized we could do something about it.

We are a small team located in a converted bakery in Emeryville, California, just across the Bay from San Francisco.  We have drawn on five years of fit research and algorithm development from our sister company Archetype and then measured, assessed and photographed thousands of women trying on hundreds of pairs of different jeans.

Why is this important? At zafu, our mathematical calculations, jeans databases and body shape libraries enable us to ask a woman a few simple questions and use her answers to recommend jeans that will fit her best. There is real science behind the art of simplicity.