TheNewYorkTimes:RiseofWebVideo,Beyond2-MinuteClips

Boy, am I glad they chose a screen shot of Karen because she is totally gorgeous and articulate. But twenty minutes? I don’t remember a Momversation ever being that long. Our stints on CNN Prime Time and Oprah, yes, but online? Nope.

Momversation” on Blip.tv is relatively long-form, with 20-minute shows.

By BRIAN STELTER
Published: July 5, 2009

When motion pictures were invented at the end of the 19th century, most films were shorter than a minute, because of the limitations of technology. A little more than a hundred years later when Web videos were introduced, they were also cut short, but for social as well as technical reasons.

Two years ago, David Wain broke the first episode of “Wainy Days” into three parts for the Web.

Video creators, by and large, thought their audiences were impatient. A three-minute-long comedy skit? Shrink it to 90 seconds. Slow Internet connections made for tedious viewing, and there were few ads to cover high delivery costs. And so it became the first commandment of online video: Keep it short.

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